The only cost-effective marketing tool out there that is sure to build credibility is publicity. Advertising is effective but for some media, such as the web, its not nearly as effective as PR. Advertising controls the message, PR on the other hand does not, because of this it builds credibility much faster. A well written [...]

Viral marketing, a of word-of-mouth advertising that propagates itself in the same way as a virus, is one of the most effective ways to get one way links. A successful viral marketing campaign will multiply rapidly and spread like wildfire, increasing your site’s visibility and sending a stampede of targeted traffic to your website.
Below are [...]