Latent Semantic Indexing (or LSI) has become the most recent buzzword among web master communities. There is already a mystique about the term, yet so few seem to understand it’s ramifications and the real benefit to any web site owner.
Back in April of 2003 Google purchased a company called Applied Semantics, whose products included software [...]

I generally follow a fairly straight forward 3 step process when I want to get search engine traffic for a new website. I have outlined this three step process in a simple guide below.
Step One: Make a List of Targeted Keyword Phrases
What is it that your site has to offer and what will people that [...]

One of the most common inquiries and frequently asked questions I receive regarding writing effective internet web pages is about the optimization requirements. Uniquely, web pages require careful forethought and “design with a purpose”.
Not only do the pages have to sell the product to internet visitors, they also have to be structured in a way [...]

Link text (the text that is clicked on when clicking on a link) is singly the most important factor when Google determines the rankings for any given searchterm. This article isn’t about that aspect of inbound links, although it is briefly touched on. This article discusses inbound links for their link popularity/PageRank value, and provides [...]

To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.
PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))
That’s the equation that calculates a page’s PageRank. It’s the original one that was published when PageRank was being [...]